Social Media in Presentations

The use of social media platforms has been the biggest and farthest reaching news form in the last few years. Billions of people rely on application such as Facebook, Twitter and Instagram to get the latest information in politics, entertainment and from friends and families; however, sooner than later we will be a greater driving force from the sales and marketing world in which presentations will be driven directly through these channels, customized to specific audiences by geography and/or demographics.

Personally, I truly believe that we are already reaching the time in which the ability to understand and focus a presentation to a specific audience of people can be accomplished without having to bring them all together in a physical location. Social Media is able to accomplish this by the creation of "viral" publications in which the content can be easily shaped to fit the target audience -or market- the presenter -or marketer- wants to reach. It is equally important to make the effort to distinguished between a presentation made with ethical proportions to presentations that try to steer the audience to a specific action, behavior or product.

The fine line between the things we see in social media to the information we see from a credible journalist can be mistaken; therefore, society must adapt to make the clear distinction between them to avoid social media manipulation through viral presentations.